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Liberty Automobiles Campaign
The brief was to increase the sales of Cadillacs through their distributor - Liberty Automobiles.
Since the campaign would be launched around summer, we decided to send 3 lucky winners for
an all-expense paid trip to Africa. To tie the campaign together, we placed the sleek Caddys in
front of an animal print. Without losing focus off the car, we created a wild and adventurous
visual which clearly represents the campaign.
Apart from publications, we took the campaign outdoors with branded billboards and lamp-posts. We came up with the tagline - The hunt has begun; to symbolize that your 'hunt' for the perfect car will lead you to a Safari trip.
Since this campaign was launched in the UAE, we had all our collaterals in English and in Arabic.
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